While I’m taking a few weeks off to help my son recover from surgery, I’ve been doing a bit of reading and tidying-up my office. I came upon an article I had bookmarked some time ago that I think is incredibly informative regarding custom photography. I thought right now would be a good time to post the link here, given that August is the beginning of the busy Fall photography season and clients often have a lot of questions regarding custom photography. Of particular interest is the section on why custom photography costs more than, say, Sears Portrait Studio (a question that I am asked often.) This article does a great job pointing out the difference between studio franchise photography (your Targets, Walmarts, Picture People, etc.) and true custom portraiture.
Thanks so much to Marianne Drenthe for permission to post this link: